The ESCADA segment comprises the product lines ESCADA and ESCADA Sport. Women's ready-to-wear fashion for occasions such as day or evening wear, leisure, business and couture are designed, produced and sold under the umbrella of the ESCADA brand. Accessories, handbags, shoes and small leather goods round off the fashion clothing. In addition to these, ESCADA has licensed products for fragrances, eyewear and kidswear. The product line ESCADA Sport offers ready-to-wear fashion for women as well as accessories. With its product lines ESCADA and ESCADA Sport the company ranks as one of the world's leaders in terms of sales volume and international presence for ready-to-wear women's fashion in the high-end segment. The brand's key sales markets are located in western and eastern Europe, North America and Asia.

The PRIMERA segment's operations are strategically independent of the ESCADA segment and comprise the labels apriori, BiBA, cavita and Laurèl. These labels are positioned in the mid- to upper-price range, just below or bordering the luxury goods market (the so-called bridge segment), offering fashion for various occasions such as day or evening wear, business, sport and leisure. A smaller selection of accessories is also sold under the label Laurèl.

The ESCADA Group is led by an international top management team which in turn is headed by a board of management composed of four executive directors. Since July 1, 2008 Dr. Bruno Sälzer (former executive at Hugo Boss) took over as CEO.

ESCADA AG has been listed on the Frankfurt Stock Exchange since 1986. The company acts as the operating head of the ESCADA Group and has its registered offices in Aschheim near Munich/Germany. The capital stock of ESCADA AG amounts to EUR 107,018,009.60 and is divided into 20,901,955 no-par-value bearer shares (WKN: 569210; ISIN: DE0005692107).

In fiscal year 2007/08 the ESCADA Group generated sales of 582.1 million euros (2006/07: 686.1 million euros). The ESCADA segment generated sales of 388.7 million euros (2006/07: 461.1 million Euro). PRIMERA recorded sales of 211.0 million Euro after 247.7 million euros in the previous fiscal year. In an increasingly more difficult market environment for the luxury goods industry, which was still further aggravated by the financial crisis, sales and earnings remained significantly below last year's figures. In addition, the earnings situation was burdened in the amount of 42.8 million euros through special items and restructuring costs as well as unscheduled depreciation losses on goodwill, other assets and deferred taxes. Group loss after taxes amounted to -70.3 million euros after -27.0 million euros in the previous fiscal year.